Since the social networks are free to
use, it has a danger beneath. It is the total waste of time investing
in their use. Here are the list of some details on that and other
very common pitfalls:
Time suck: Common social network active
user spend a more time online. Commonly young (teens), single with
apparently have a few obligations. With plenty of free time for
socializing, social media comes to be a part of their lives.
Therefore, they are willing to invest countless time into social
network sites than you can afford or want to afford, especially given
the potential inconsistent ROI from social media marketing.
Conduct Unbecoming: Mixing business and
social lifestyle can also direct to hardship. If you really want your
business contacts to automatically be altered that you've posted your
out of town photo online (especially those picture of you drunk on
the beach)? Those scenario may deliver some negative feedback from
your clients or readers.
Over-disclosure: The internet or web
memory is long or possible it is permanent. You need to think first
about anything you post online, especially if it waded the line
between social and business. There are countless number of stories
day by day about job applicants losing out on their dream jobs
because of the risque or otherwise not appropriate materials that
company HR found on their social network pages (Facebook or MySpace
page). Also, prosecutors used MySpace and Facebook party photo's to
get longer jail sentences for drunk driving convection too.
Friends Overload: This is a variation
of the time suck issue I mention earlier in this blog post. This is
where you connect with so many other social media users online that
you can't keep up with all the updates. Your real relationships get
lost in the noise. These also the reason why user leads to log off
entirely or quit and start over again with new account ( it leads of
losing much of the brand equity and network of contacts that they had
worked really hard to establish). This is why I advise getting started
as soon as possible but taking it slowly once you're active on social
network sites.
Don't Spam: If you hear "spam"
what the first thing comes to your mind? Spam is usually refers to
unwanted promotions, such as e-mails, blog commenting and a lot more.
All these new ways to communicate via social networks offer you many
ways to annoy people. Yes, you can use these tools for promotional
outreach, but never be evil - spam, spam is still be spam no matter
what. And spamming is a cyber crime.
Social media can help you control the message
Another reason why social media
networks are critical to modern marketers (internet marketers) is that social network
pages appear highly (PageRank) ranked in search engine results. Search engine
like Google, Yahoo, Bing will pick up everything you have in your
social network site weather you will like it or not. However, if done correctly this will decide for your online success.
So, creating a profile on a social
network in addition to your own blog-site gives you an additional
point of products presence. Its another credible, public website
where you can control the message displayed in search engine result
to potentials customers who search for your company name or products
online.
Hi Jesson,
ReplyDeleteI agree with the common pitfalls of using social media shared in this post. At one point in time, social marketers have experienced one or more these pitfalls.
One way to avoid and deal with these pitfalls is to set goals and follow through with a plan when using social networks. This advise should be thoroughly followed by businesses that apply social marketing!
I left this comment in kingged.com where this post was shared.
Hi Sunday,
DeleteThank you for stopping by.
Regards,
Jesson
Pitfalls are everywere. We should be aware on what we done.
ReplyDelete