White Lines Display guidelines - Washers and Dryers

Tuesday, November 26, 2013


The following are the guidelines displaying washing machines and dryer. The price tag should be place right facing the unit. Top covers are neatly wrapped with plastic film. Frontload should be place in front  and Toploads on the other hand will be place align inside the boot.

1.   Fully-auto / Front load should always be in the outer portion and single tub / twin tub in the inner part.
     
      Dryers in one portion except if a particular model is needed to be paired with washer at the end cap.
     
2.   Exclusive models or those with promotions should always be at the end cap.

3.   Complete display including the Top 20 SKUs and all display units should have DS. If area can accommodate 50 units, display should include the Top 30 SKUs.
     
4.   All top covers should be properly and neatly wrapped with clear plastic cover.
     
5.   Price tags & signage’s should be placed in a white cardboard with plastic cover and attached at the back of the unit.
     
6.   Free item should always have a “FREE” signage/wobbler and must be placed on top of the main unit.
     
7.   Every display unit should have a season code sticker attached at the upper right side corner of the unit.
     
      This is to easily check the season code.
     
8.   Items, racks & area should always be clean.

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