Retail Industry Display Guidelines 101 for audio video products

Road map for marketing an audio video commodity.

Retail industry is one of the biggest business that blast in the early ages to the present. It’s because  retail commercial enterprise  become very accesible to the consumer. However, nowaday days their are more of them comes and outgrowth, thus competition get snug. With this constricting rivalry between businesses today, especially with those who embrace retail enterprise, a good tactics, and best visual display of goods can invite more costumers at your place. With this article, we are going to talk about the retail Industry display guidelines 101 for audio video products.

What makes a good display counts.

What sort of a nifty entity does a superb exhibit in your retail store? Think about a client that look after for a stuff they wanted to buy, “let say the customer is looking for a Smart TV that doesn’t big enough nor small,  but they couldn’t find it, no such TV ever existed in your store, yet this stuff are their. It might be hidden along with your other appliances. What do you think the next move of your guest do, they might be go off your store and look for the other dealer. So by following this guidelines I have here for arranging your audio video display and graphics, might help you get more customers.

[caption id="attachment_1140" align="aligncenter" width="512"] TV Display with Home Theater[/caption]

12 Display Guidelines to make your more productive

0. Items, racks, and area should always be clean.

1.  High-end models of your audio video display should always be at the front rack or at the top layer of the wall rack but do not block the company graphics/name.

2. Wall and Island racks should always have a complete line-up of display . Furthermore, don’t allows empty boxes  in the exhibit area to fill vacant spaces. If there is a need to have additional display, make a use of picture instead for that particulars.

[caption id="attachment_1138" align="aligncenter" width="512"] Windows Rack Display[/caption]

3. Every display unit should have a correct price tag with a loop lock suspended or use an adhesive tape to attached it the upper right facing the item. And for small special signages, these should be attached at the bottom of the price tag with a maximum of three tagboards per display unit (Less, Free, Zero Interest).

4. Promotional and Special signages, use standee and should always be placed at the right side facing the item of each shelf.

5. Use EXCLUSIVE signages for exclusive models and SPECIAL signages for those non-exclusive models with special promotions.

[caption id="attachment_1139" align="aligncenter" width="512"] Wall Rack Display[/caption]

6. Free item should always have a “FREE” signage or wobbler and should be placed near the main unit.

7. Limit the number of POP materials in every display unit. Marketing materials provided by supplier should be displayed in the proper place. Always keep the area organized, don’t let it like a dump of trash.

8. Cables should be properly arranged. Use the slotted post to organize the cables by using tie wired.

9. Demonstration players should not be visible on the rack. Use only demo units of the same brand as the main unit, this prevent conffusion in the part of your customers.

10. If there are busted lights or damaged portion in the display rack, this should be fix in most possible time.

11. Remove all the plastic film on the frame and base of the TV, make your display not look dull.

12. Premium items like Home theaters are allowed to be displayed but cannot be used for playback. Maintain the plastic coverings to protect from any scratches or damages.

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Download your own copy in pdf version here 12 Display Guidelines for Audio Video Products.