Banner blindness occurs when blog visitor ignore display ads while reading blog content. Infolinks pulled number and facts about banner ads and user engagement in 2012. Infolinks rounded up the latest numbers and facts on banner blindness from 2012 in the following infographic.
How much money spend on advertisement?
Infolinks study on 2012, say's that around $37,000,000,000 spend by company for website adverts, in US?
Ads seen by online users.
There are 245,203,319 US internet users, and there are 5.3 trillion display ad impressions delivered in 2012. Plus an additional 1.4 trillion display ad impressions delivered in 4th Quarter of 2012.
The aDS Average Readers Sees
Average blog readers sees 5,709 adverts per quarter or an average of 1,903 ads monthly or 63 ads per day.Number of Users Clicking on Ads
8% of internet users account for made 85% clicks.
35% click made on less than 5 ads a month.
50% of internet users never click on online ads.
Also, Infolinks study show that in 1996, click rate was 2.1% while in 2012 click rate decrease in 0.1%. The 468 x 60 banner has a 0.04% click rate.
The effect of ads on internet users
Merely 14% of internet users remember the last ad they saw. While only 8% recall the company or product promoted. And just 2.8% thought the ad was relevant on their search query.
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