The longest journey begins with a
single step – Lao-tzu, author of theTao Te Ching, founder of
Taoism. Like a chicken and egg conundrum – how can you get sign –
ups for your e-mail list from your blog site when no one yet visits
your web site? In this case, you need to heed Lao-tzu's advice –
take the initiative yourself and start anyway. Even the biggest
e-mail lists started with just one subscriber.
There are no quick fixes for building an
e-mail list for your blog. There are however, lots of tactics that
you can execute on a daily basis to gradually build a significant and
profitable audience for your marketing messages.
But note that not all your blog
subscriber need to be new. What many of the tools this article
discusses are the best at is helping you collect, organize, and
administrates contact with people who are already interested in our
blog or topic. Any successful web blog has a hundreds of previously
satisfied customers who traditionally have a little or no way to
express their enthusiasm for its brand or topics before. Effective
use of Web 2.0 technologies can make it easy for them to sign up and
spread the word.
Lao-tzu E-Mail List Building Success
Steps
Here is a list of proven subscriber
attractions strategies:
1. Start with friends and family –
invite them to subscribe to your e-mail list and ask them to invite
others, too.
2. Ask for sign up on your blogsite.
Prominently feature a sign – up form on every page of the site –
even before official launch of your blogsite if it is new. Clearly
state in your about page copy what you are offering. Present the
benefits to the subscriber and make it easy and quick for her to join
your e-mail list.
3. Build visitor traffic to your web site
by exchanging links with other related blogsites.
4. Create and offer incentives, such as
free e-books, that are only available upon subscriptions.
5. Partner with other sites to
cross-promote – offering folks free publicity is generally a good
way to get attention.
6. Periodically ask your current
subscriber to forward your noozles to friends. Offer prices to top
referrers.
7. Participate in online forums and
communities. When you find people with similar interest, make friends
and invite them to your blogsite and your list.
8. Take advantage of .sig for both you and
the rest of your blog. (.sig files are the couple of lines of info
that you insert at the bottom of each e-mail to identify yourself).
If you and everyone in your company adds a few lines like this to the
bottom of all outgoing e-mails and discussion, forum post, and
cumulative effect can be impressive.
- Note: Don't overdo your .sig file by putting in too much information, smiley faces, or elevancies. Mobile phone users is particular don't appreciate really long .sig files that use too much of their tiny screen space.
9. Include a special offer on your
business card that is available only to noozle subscribers.
10. Comment on relevant blogs politely
including your URL, when it is an appropriate to the topic, it will
attract the attention of potential reader and have a chance to get
visited.
11. Write guest post on other blogs to
demonstrate your expertise and attract customers.
12. Become active on social networks like
MySpace, Facebook, and other blogger communities targeted to your
customer demographics, to find more friends and offer invitations.
13. Send press release (not necessarily to
get press coverage, but to links back to your blog-site.
Get free publicity by responding to
press inquiries, using tools on the topic the public relation
opportunity matrix system.
14. Write product review for product's seen
in an online store like amazon.com and similar sites. Include links
to your site and mention of your noozle offer where appropriate.
15. Write and syndicate informational
articles with similar links and offers.
16. Buy keyword ads promoting your list and
its benefits to subscribers.
17. Set up a promotional joint ventures
with people at the next level of success and offer value to them for
promoting you. For example, you could write an e-book and offer it to
a potential partner as a freebies for its readers, (Many Guru's
currently pitch expensive courses about this approach.
Most especially, you need to write what people want to read. Be informative and interesting, and provide actionable steps that readers can take to meet the needs that inspired them to read your publication in the first place. If you write high quality content or hire other to do so, that you would want to read yourself, it builds trust and leads to both purchases and positive word – of – mouth marketing.
The key is to offer value in a concise
and entertaining way to encourage subscription and forwarding.
Finally of theirs is a such things as
How Lao-tzu DO to built an e-mail list for blog, these is for sure
what not to do to build an e-mail list: Lao-tzu way.
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