Retail store guide on how to display washing machne and create more sales

Tuesday, October 8, 2013

Washer display guidelinesAppliances store nowadays are seen everywhere, selling same products, with the same prices, competition are close enough. In retail industry todays specially those who handle home appliances both audio video, white lines, and small kitchens, display and demo unit is the heart and soul of the store. So if you're store is selling washers, this display guidelines comes very important for you to succed your business. Since, become sucessful is your goal, I am happy to help you for your success. So that, I came here to write an article entitle “Retail store guide on how to display washing machne and create more sales”.



How you display a washing machine for retail business?


How you display a washing machine for retail business or in your store is very important factor for you to make a sale. Because, buyer didn't want or not attract in an unordered mass display. Organize also your price tags, promotions, and other adverts.



Best placement of a tag price


Tag price is also an essential in a retail industry. Customer always seek for it first especially those buyer who is price concious. And beleive me or not, this type of customers is 95% in the population. So tagging is important.



So what is a best placement of tag board or tag price in your washer demo unit and how big or small it was. That's really nice question.


Best placement of your tag price would be in the upper part of your demo unit either left of right. You have to choose where you like to put those tag price and promotional. But keep in mind it should be properly place, attractive, readable, and uniformly with all units. How about the size? Tag price size should be readable 2 meters aways, font size should be 24 pixels, and written in clear paper, yellow or white or blue. It should be attrative to an eye.



How to organized washing machine in mass display?


Washing machine tag price and promotional advert best placementOrganizing washer either fully-auto, front load, single tub, twin tub or dryers is very important when it comes to an eye of your customers. So here are the expedient guide on how to arranged washing machine in your applainces store selling area.


1. Fully-Auto / Front load should always be in the outer portion and single tub / twin tub in the inner part.Dryers in one portion except if a particular model is needed to be paired with washer at the end cap.


2. Exclusive models or those with promotions should always be at the end cap.


3. Complete display including the Top 20 SKUs and all display units should have DS. If area can accommodate 50 units, display should include the Top 30 SKUs.


4. All top covers should be properly and neatly wrapped with clear plastic cover.


5. Price tags & signages should be placed in a white cardboard with plastic cover and attached at the back of the unit.


6. Free item should always have a “FREE” signage/wobbler and must be placed on top of the main unit.


7. Every display unit should have a season code sticker attached at the upper right side corner of the unit. This is to easily check the season code.


8. Items, racks & rea should always be clean

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