This article are focus in discussing on how to dealt with customer entering your doors, effective behavior and character sales person must practice, and how to project a positive self-image.
CUSTOMER ENTERS YOUR FRONT DOOR: WHAT WILL YOU DO?
Busy or not, acknowledge the person coming in or clients...the least you could do is say “hello”.
Don't rush to him looking like he is your only sales for the day but instead allow the person to look around and see for himself the products you have on display without loosing him from your sight.
After giving the person adequate time to look around, slowly approach him without saying anything but make your presence felt.
Remain silent, don't break the silence, and wait for the person to talk or make the first comment.
Take your cue from his comments or questions. Limit your answer to the question at hand. Answer promptly and tactfully.
If it is a benefit question, enumerate only the benefits that have relevance to the feature and then attempt a “trial close” for every benefit mentioned.
After the customer says “YES” proceed to closing the sale. Stop talking about the product unless the customer asks some questions.
After the product is released to the buyer, ask for an endorsement and make sure to maintain contact with the buyer.
BEHAVIORAL FORMULAS
Greet the customer immediately.
Give customer your undivided attention (Smile and make eye contact)
Make the first 30 seconds count – impressions are formed ( appear trustworthy and credible )
Be natural
Be energetic
Think! Use your common sense
Don' push the rule rigidly to the customer
Make the last 30 sec, count as well,
Take good care of yourself (value of health )
PROJECTING A POSITIVE SELF-IMAGE
Appropriate manners
Appropriate dressing
Good grooming
Professionalism
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