Electrolux Issues with EWF12732 washing machine

Tuesday, October 8, 2013

Electrolux Issues with their new EWF12732 washing machine. Electrolux did lied about the feature of its new model of washing machine to generate sales. They (Electrolux) declares in advertisements and POP's that their new model EWF12732 featuring an inverter direct drive motor.

Have you heard about washing machine inverter direct drive motor before? If not, an inverter direct drive motor will give you lots of savings both money and energy. Compare to conventional washing machine motor, washer that comes with inverter direct drive motor delivers more saving.

Base on the study tested in LG internal Lab comparing conventional washing machine motor and washer's inverter direct drive motor, an inverter direct drive motor can saves 45% of energy, save 25% of water consumption during operation, 53% of time operation because it comes swiftly to wash, increase 20% in washing performance, less 33% tangle, and increase to 43% rinsing performance.

We have here below the exact mail from one its dealer that requesting all inventory of Electrolux washing machine with model EWF12732 to be RTV immediately or return to supplier.

"We have encountered a problem with the new model of Electrolux.

As was communicated by them, their new model

EWF12732 (10148956) had an inverter direct drive feature which helped them in selling.

 

Upon checking by a customer, the said unit did not have an inverter direct drive, rather, it was just a normal motor.

With this issue, I am requesting all inventory of the said model to be RTV immediately.

Electrolux released an action plan to address the looming problem for all the sold units prior to this discovery.

Attached is the letter for their action plan."

 

The attached ELECTROLUX Action plan


This seeks to clarify that the Electrolux 7kg front-load washing machine EWF12732 has a universal motor, contrary to the inverter drive feature previously communicated. ln summary, the new Time Manager series' features are as follows:

 

































Model Description Inverter Drive 
EWP 85752 7kg FLW,850RPM No 
EWP 10742 7kgFLW, 1000 RPMNo 
EWF127327kg FLW,1200 RPMNo 
EWF120221OkgFLW,.1200 RPMYES 
EWW 14012 1OkgFLWD, 1400 RPMYES 

Electrolux

would like to offer our sincerest apologies for this oversight. To demonstrate our commitment to truthful marketing and absolute customer satisfaction, all customer purchases of this model shall be upgraded to EWF12022, a 10kg front-load washing machine with inverter motor.

 

ln addition, all merchandising materials for this model shall be pulled out and replaced to correct this error.

 

We seek for your understanding and support on this matter.

 

Product Manager, Electrolux Philippines

2 comments

  1. Thank you, this is really helpful. This model was on my shortlist because of the inverter drive motor ... Kudos to the consumer who thought of checking the motor. You helped a lot of consumers. Kudos also to Electrolux for addressing the issue.

    ReplyDelete
  2. so how's the washing machine? does it perform well even without the inverter?

    ReplyDelete

 

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